Why do I want a perfect Stand-up Pouch?

Printed laminated flexible packaging is a segment that keeps growing. Within this segment the Stand-up Pouch is a relative new but very popular product. We’ve seen several news magazines reporting the rapid growth of this innovative new product, and made the same observation ourselves back in September. On our product-page we list the many benefits that the Stand-up Pouch offers compared to it’s competing packaging forms. Very likely these benefits also explain the growth in popularity. Of course making the step from cans, tins or jars to a SUP can feel intimidating.

The bright side is that many people have gone before you, which means the road to travel from start to finish is well documented. Recently a PackWorld contributor shared one such documentation of this process.


4 steps to the perfect stand-up pouch

1. Begin with a collaborative team of stakeholders (manufacturing, design, print, material suppliers, converters):

This team should compare the processes and materials with the outcome. Develop a checklist of features along with the benefits or disadvantages associated with each feature. Some features may include a photo, trade colors, lot codes, a window, or a specialty finish.


2. Obtain a detailed template from your converter showing the boundaries and critical zones on your layout:

Details should include the outline of the package and location of the cuts and folds, seals, re-closable features, or hang or vent holes. Include print-to-cut or fold-to-cut tolerances to avoid graphics falling across a fold line or appearing in distorted areas such as zippers or seals. To review and communicate the package at this stage, you may use a soft proof, such as a PDF or other electronic document. Once all of those details are buttoned up, you can proceed to printing.


3. Ask your printer, how well can your press print my job? Break this down into these categories:

  • Review photo fidelity. How sharp and accurate will my photos be? How will the press handle delicate shading in highlights and shadows?  
  • Review color availability and fidelity. Determine that the press can print your colors. Create a checklist of critical colors in your design detailing how colors will be rendered. Be sure that your colors will fall within process capability.
  • Review design elements together: Ask your printer for a match print of the job. Packaging substrates are available in clear, white, and metalized that are treated to accept inkjet proofing. Be sure to discuss the strengths and weaknesses of such a print with your print supplier.
  • Review substrates. How will what is behind the ink affect my print job? Ideally, printing is best viewed on a dense white sheet. If your package is on clear or metalized film, your print job may depend on one or more hits of white ink.
  • Review over-laminates and varnish. How will the over-laminate and/or varnish affect my visual outcome? The chosen over-laminate and/or varnish will affect your print image differently. Finally, have a conversation with your converter, filling team, and finishing team. How does my design affect filling and sealing? Ideally, these issues were handled in the template phase of the project, but after all the adjustments are made, it is a good idea to circle back to show them the finished design.


Let us worry about it for you

As you can see, moving to a SUP position is not easy and will require you to rethink many packaging related questions. Therefore this can lead to the understandable decision to stay with the current sub-optimal packaging setup. However like with all things: nothing worth having ever comes easy. Stand-up pouches offer many attractive benefits and are worth the change-up. And with LPF’s experts at your side, you don’t need to worry about the hard questions above yourselves. Working with LPF means getting help with navigating through all the steps. From concepting and graphical, to choosing your substrate, to settling on the laminates/ varnishes and beyond.Why? Because at LPF Flexible Packaging we print, laminate, seal and cut your packaging. And we do all this in-house, in our own production facility.

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