How to tackle counterfeit packaging: A LPF Blog

Big brands are being copied shamelessly, leading to brand damage and pollution. Brands can become successful in many ways: one of them being an image or reputation for high quality. In that case the last thing you need is other companies copying your packaging/ brand and using it for inferior products. Furthermore, thanks to counterfeit products the end-customer has difficulty knowing if they bought the real product or a counterfeit product. Clients of LPF with high-quality products suffered from these counterfeit products that were negatively affecting their own brand. How LPF helps their clients tackle counterfeit issues with a packaging solution? We’ll tell you all about it in this blog!

 

Innovation in partnership

When a client visited us with this problem we b together. A service team from LPF (also dubbed ‘the golden trifecta), involving a graphic specialist, packaging technologist and process technologist, sat down with the client and found solutions through cooperation:

    • UV Lacquer

      Initially this was tackled with the addition of a lacquer with a UV pigment that was added during the laminating process. A UV pigment is difficult to see with the naked eye, but lights up when you go over it with a blacklight (as seen in the picture). This means that the end customers can simply check whether they bought the real product or a counterfeit with a blacklight. The downside to this solution is that end-consumers can still see the pigment very lightly on their packaging, much like the watermark on a euro banknote.

    • Security pigments

      While the first solution tackles the counterfeit problem, it still has some side issues as mentioned above. The inks used during the printing process are much finer in comparison to lacquer. Because of this we also work with inks that have security pigments. The security pigments in these inks have much smaller particles which allows them to be undetectable without the use of a blacklight. Because of the very fine particles in the security pigments this method only works with rotogravure printing: flexographic printing technology doesn’t allow for such fine prints.

    • Micro text

      In addition to security pigments we also use micro texts to prevent plagiarism these days. Micro texts are very small texts which look like a small black line on the packaging to the naked eye. You can only see that this is a logo or brand related text when using magnifying equipment. As soon as a counterfeit is spotted, we can simply change the font and/or text for future production runs. This means counterfeit producers are always playing catch-up. Because micro text is pressed very finely it can also only be used with gravure printing.

A solution for every customer, for every problem

At the moment we use all 3 techniques depending on the situation and our customer’s wishes. For the customers (and their customers) very little has to be adjusted for these solutions. All they need is magnifying equipment for the micro text and blacklights for the security pigments. Neither equipment require a large investment, making our brand protection packaging a very attractive option for companies coping with counterfeits. Need more information about counterfeit proof packaging? Contact LPF or make an appointment with one of our experts if counterfeit packaging is an issue for your organization.